It’s fair to say that redesigning your website can be both exciting and stressful in equal measure. A website redesign provides you with the perfect opportunity to reinvent and refresh your brand, but you have to make sure that you boost your platform rather than decrease its appeal.
It’s common to find businesses constantly redesigning their website, simply due to the fact that they just don’t feel they’ve found their unique look yet. Comparatively, some businesses leave it for many years before forcing themselves into a website refresh. But, how often should you redesign your website?
Thankfully, this guide aims to answer exactly that. So, if you’re interested in learning more about how often you should redesign your website, as well as several reasons why you might need to redesign your website, then simply read on!
How Often Should You Update Your Website?
There’s no one-size-fits-all answer to the question ‘how often should you redesign your website?’, as every business and platform is totally unique and individual. Nevertheless, it’s generally recommended that you can aim to redesign your website every 2 to 3 years.
But why is that? Well, in today’s modern world, anything older than 3 years tends to be seen as outdated and old. Many aspects of your website would likely benefit from an upgrade after 3 years, from aesthetics to plugins. Times change, as do customer preferences and technological capabilities! What was fully functional or aesthetically pleasing several months ago probably isn’t today if you’re one to follow trends, so this is something that you need to keep in mind if you want your website to remain on top.
Why Might My Website Need To Be Redesigned?
If you’re contemplating whether your website is in need of a redesign, then check below for some of the most common signs that might suggest it’s time to start revamping your website!
Your Site Is Not Mobile Friendly
Is your site mobile-friendly? More than 90% of users search for products and services using their smartphone or another similar mobile device rather than a laptop or computer. So, if you’re unable to accommodate these users and provide them with the same sleek experience, then they’re going to click back and visit another platform. Users need a responsive website that automatically scales its content, images, and buttons to match the size of the screen it’s viewed on, so you likely need to redesign your website if you don’t have this feature.
It Looks Unprofessional
Your website needs to give off a reputable, trustworthy and authentic appearance, so if it looks like it was designed by a child then it’s more than likely that the average person won’t take your site seriously. So, if your current website looks unprofessional due to the fact that it was designed with little thought or energy, subsequently failing to reflect the personality of your business, then it’s likely time for a redesign!
Poor Conversion Rates
Does your website get a decent amount of traffic, yet suffer from a poor conversion rate? If so, then this could suggest that it’s easy for people to find you, but once found your website isn’t meeting their needs or offering what they’re searching for in some way. A good website design should help turn visitors into customers, showcasing your products and services and directing attention to all of the right places! So, it’s likely you need to change some aspects of your design if you’re not able to achieve good conversion rates.
You Have An Issue With Your Website
Besides the reasons detailed above, the biggest sign that suggests you need to redesign your website is an issue that’s affecting the functionality of your platform. Whether it’s design features that just won’t load or even broken navigation tools, a little bit of website revamping is sure to help! If you are redesigning due to specific issues, then be sure to discuss these problems with your web designer so that they can make sure they are eliminated in your refreshed design. A redesigned website will go through several rounds of testing before publication too, helping to minimize the risk of further issues.
It’s a good idea to aim to redesign your website every 2-3 years so that you can keep it as fresh and functional as it can be. There are many reasons that might suggest it’s to revamp your website too, so make sure you keep your eyes peeled for the warning signs.