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"Traffic, Traffic, Traffic"
By Terry Dean
Traffic...it's what everybody wants.
It's the number one question asked online, "How
do I generate traffic to my web site?"
It's why those "guaranteed" traffic scams work
so well. People desperately think traffic will
solve all their problems.
Then when someone offers it to them at an almost
unbelievable low price, they jump on it. It's
their chance to instantly become rich from their
web site. Just hand "Joe" $500 and you now have
a hugely successful site.
Sorry, it doesn't work that way.
Having hundreds of thousands of visitors at my
web site doesn't pay my bills. My BUYERS pay my
bills and enable me to live the lifestyle I want.
Who cares about the ten thousand people who just
surfed through? They sure make my traffic stats
look pretty, but I don't need them.
Good grief.
I don't even want them!
All traffic does at your site is make it load
slower because of their bandwidth use.
What I want are targeted visitors who are ready
to buy something. In fact, I want them desperately
looking for what I'm offering. Ten buyers are
better than a million visitors.
The whole "traffic" minded syndrome is a left
over of the years when web sites made their
incomes from selling ad space. The more eyeballs
you had, the more you could charge for
advertising.
Now that selling advertising has
went bust as an Internet business model, the
number of visitors doesn't really matter
anymore.
Don't get me wrong. I look at my stats. I don't
do it though to brag about the number of visitors.
I examine them so I can do my math about how
many visitors I'm selling to.
Am I selling 1%, 3%, or 5% of my visitors? If
I change my headline, what happens to the number
of sales? What about if I change the price? My
traffic stats are there for the testing process.
Let me say one phrase I hope stays with you...
"You Can't Deposit "Traffic" in the Bank"
The only time you'll hear otherwise is from
someone trying to sell you traffic!
Telling you that traffic is like money in the
bank is a SALES PRESENTATION. Sure, you have
to have traffic, but they must be targeted
visitors who are already interested in your
product or service.
Otherwise, who cares?
Having 10 people ready to buy at your web site
is better than 1,000,000 just surfing...or who
show up there by accident.
In many of my articles you even see me
separating up visitors into four categories:
Visitors
Leads
Customers
Clients
A visitor isn't worth all that much. A lead is
what they become once they give me their email
address. They become a customer when they
purchase something. They become a "client" when
they purchase multiple times.
My goal is to create as many clients as
possible. Those people are as good as money
in the bank...because whenever you have
something to offer, they immediately reach
in and give you money.
They've learned you provide value so they
purchase over and over again from you.
The visitors are not valuable unless they
choose to give me their email address and
become a lead...or they make a purchase to
become a customer.
Note - Real leads who signed up for your
opt-in list create money-on-demand. You can
make money whenever you want to by mailing
a large number of them, but they're nowhere
near as good as your client list.
* * * * * * *
Terry Dean, a 5 year veteran of Internet marketing, will Take You By The Hand and Show You Exact Results of All the Internet Marketing Techniques he tests and Uses Every Single Month" Click here to Find Out More:
http://www.netbreakthroughs.com
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