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Changing Your Oil
Copyright © 2005 - by Dan Moses

Most of us who drive understand the importance of
maintaining our vehicles to keep them in good working
order. If we donít maintain them properly, our vehicles
will show signs of wear and tear and will not function
with as much power as they should.

What has this got to do with your online business?

Let's start with the engine. Your engine is drive of your
business. It's what keeps you moving in the direction
you have chosen, and without it your business will sit
in the back yard and grow rust.

Naturally, the size of your engine is based on how big
your business is and how well you take care of it.
Unfortunately, most online businesses run on small
engines and go for months before the owner ever
even changes his oil.

The oil represents your advertising. If you don't have
any oil, your engine will have too much friction and
you won't go anywhere. Or if you've used the same
oil for months without changing it, chances are you
can see your engine starting to become sluggish.

And of course... if you add too much expensive oil
(spending more than you make) you will find yourself
in debt and your engine will suffer greatly when you
can't afford to run it any more.

Advertising in the same area for too long will cause
your business to run slower and slower and even
come to a dead stop. It's important to know when
to change that oil (where and how you're advertising)
and get your engine back up to full speed and running

So how do you change the oil, and how often should
you change it?

It's quite simple actually... As soon as you see your
engine slowing down, you should make a pit stop and
examine what needs to happen. Check the quality and
cleanliness of the oil. Perhaps itís good and clean, but
you just need more added to it. But, if itís too sludgy,
you may need to do a complete change by draining
the bad and replacing it with something fresh.

You do this by increasing your advertising or changing
the way you advertise in that place online. Changing the
WAY you advertise can be just as effective as changing
WHERE you advertise. Especially, if you've found a
place to advertise in the past that worked great for your
business at one time.

Remember, your goal is to keep that engine running at
the highest RPMs you can, in a safe way so as not to
hurt your engine. In other words, you need to find
effective advertising (that fits your business) and keep
on adding to it or taking away until your engine is
running so smoothly you can turn on the cruise
control and enjoy the ride.

Not all oil is the same!

Take a trip to any store and youíll find many choices
of oil to use for your engine. It's your job to test the
oil and find out which brand works best for your engine.

You can test your online advertising fairly easily by
using tracking links and web page analysis tools for
all your advertising. This is where most people miss
their mark. They just keep trying new oil (advertising)
without first testing it to see if it is good or bad for
their engine.

If you know what works and what doesn't, you will
have a better understanding of how often you should
take that engine to the pit stop. Best of all, when you
do a stop you will be in and out more quickly because
you will already know what kind of oil is working best
for your engine.

Remember, just because the oil is more expensive
doesn't necessarily make it the best choice for your
engine. For example... a free traffic exchange can
produce better results for your business than a
'Pay-Per-Click Search Engine' in many cases.
And, the expensive brands can cost you so much
that you can't afford the oil.

I have found some oil that's free and has produced
a cleaner and more efficient running engine than the
expensive brands on the market. I've actually tested
some PPC Search Engines and have seen little or
no results for my business.

If you donít know what a traffic exchange is and
how it can benefit your business, let me be the first
to tell you that your engine will love this kind of oil.

Traffic exchanges have revolutionized the online
marketing arena by allowing us to get our hands
on as much free quality oil as we have time for.

Yes, you read that correctly, free traffic exchanges
are just that ... FREE! If you surf them every day,
you will quickly find that not only will your engine
run great, but you won't have to buy much (if any)
oil for it. That means you can spend more on the
different kinds of oil available for your engine or...
on a BIGGER engine.

So, when you discover that the oil you're using isn't
helping your engine anymore, you should head
straight for the pits. When you get there, make sure
you change your oil quickly and effectively.

By testing your online advertising, you can learn
what works best for your business without wasting
your valuable time and money by using the trial and
error method.

Keep your engine running smooth and enjoy the ride!

                                 * * * * * * * * * *

You can use this article in your ezine or on your website as long
as the author resource box below is included.


Dan Moses is a 28-year old family man living in Redmond,
Oregon who came online over six years ago, and like most
of us, planned to set out on a journey of finding his riches
on the Internet. Of course, he quickly realized it wasn't as
easy as most would have you believe. But that didn't stop
Dan... Throughout his journeys he has become quite the
entrepreneur by owning and operating close to 10 sites
online, the most popular being... Recommended Links:,,

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